Adam Caplan Adam Caplan

Does Trauma Therapy based sales training work?

Not everyone knows this, however, as well as being experienced as a sales trainer and coach, I am also trained as a trauma facilitator. Being trained in trauma psychotherapy methods brought a unique and profound depth to my sales training through several dimensions, and I’d like to share what that means.

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Adam Caplan Adam Caplan

Is Cold Calling DEAD?

Is Cold Calling a dead sales art or does it still have a role to play?

In this article, I explore how Cold Calling still has a place in modern sales and how it has evolved to be relevant and effective in the mid 2020’s

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Adam Caplan Adam Caplan

How do you train remote sales teams?

Sales teams these days often work remotely, in different countries and even in different time-zones. How do you train them all for a consistent sales message and performance? Read on to find out how we do it.

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Adam Caplan Adam Caplan

The Articles Of Selling

How The Royal Navy’s Articles of War give us a foundation for effective selling!

Perhaps this is The Age Of Sale after all!

I am an unabashed fan of The Age Of Sail. I love sailing and being on the water, plus I have been an avid reader of Patrick O’Brian’s Aubrey Maturin series for decades and am on my fourth circumnavigation (as reading all twenty completed books in the series is called).

I can only imagine what it must have been like serving on a man of war in the Royal Navy. A typical frigate of the age would be 126ft long and 31ft across with a crew of 220 all living in very cramped quarters for months at a time.

How does this relate to selling?

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Adam Caplan Adam Caplan

7 ways A.I. is already changing Sales Enablement

How will AI impact sales enablement in the near future?

One of the key elements of good Sales Enablement is transforming various aspects of the sales process to improve efficiency, improve staff motivation and, ultimately, increase sales. As a sales enablement coach, I thought I would share these 7 areas that AI is will change.

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Adam Caplan Adam Caplan

5 fast customer communication tips that drive sales

It’s all about connections

Humans are social creatures. We have always banded together into groups from the beginning of civilisation. In Cellular Attitude, I call these connections, domains.

In the image below you can see we have 6 domains. They are concentric, so 6th domain contains all 6, 5, numbers 1 to 5 4, 1 to 4 and so on. They are important as they contain every part of us, past, present, and future. Physical and psychological, subjective, and objective.

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Adam Caplan Adam Caplan

Selling in a transparent world

Are there benefits to living in a transparent world?

Transparency is an ethic that spans business, science, and academia. It implies openness, accountability and two-way communication with underlying trust and honesty.

It is a model against secrecy, corruption, dishonesty and is completely absent in all dictatorships. As such it is deemed to be a desirable attribute in democracies around the world.

From media to government to NGO’s, the ideal of transparency has not always been upheld, however, with the ever-widening scope of technology, secretive behaviours are becoming ever harder to maintain.

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Adam Caplan Adam Caplan

Is Sales Training relevant today?

IS face to face Sales Training and Sales Coaching still relevant today?

It’s a question being asked by many sales directors and managers. Is investing in sales training and sales coaching still relevant in this day and age of remote working, hybrid and AI tech?

Naturally, I believe that Sales training and sales coaching remains essential for several reasons, despite or perhaps because of advancements in technology and changes in consumer behaviour.

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Adam Caplan Adam Caplan

Reaching Your Goals

Reaching Your Goals is an article written in 2013 about how important it is to use SMART goals to achieve your objectives. Written for Talk Business Magazine and as relevant today as it was back then!

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Adam Caplan Adam Caplan

Finding your path to success

You’ll need a good strategy to find your way to success quickly. This article provides a 4 step strategic framework to follow

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