Our Mission
By training, coaching, mentoring and supporting businesses and their salespeople, Adam Caplan’s Sales Training transforms how businesses sell to their customers by improving effectiveness through teaching how effective ethical selling with love can be. Sell more, now, with less stress, to the right type of customer.
Selling with love, leads to customers that love buying.
A manifesto that increases sales by stopping unethical ‘selling’?
We want you to STOP SELLING. At least stop selling in the way far too many salespeople and companies are ‘selling’. Making their lives, and the lives of their customers much harder and difficult than it needs to be.
We believe in helping people buy the product or service that is right for them. We do not believe in ‘selling’ people products or services, they do not want, do not need, will not use, and come to regret buying later.
Our manifesto is simple:
Stop selling what you want to sell
Start caring about your customer’s needs and wants
Stop telling customers what and why they should buy from you
Start helping the customer buy the product or service that is right for them
Stop deceiving both yourself and the customer just to get the deal
Start loving the customer as if they are family and do what’s right for them and by extension, you and your company
Eliminate the fear that encourages poor selling techniques and questionable ethical choices, embrace ‘the ethical way’ and generate more sales than you thought possible!
For a quick, informal chat, click here
