Do you believe that sales training & coaching should be dynamic, exciting, life-changing and deliver a very positive return on investment?

So do we….

What results will you see?

  • More sales

    Every single sales training session we’ve ever delivered has seen an immediate, positive impact on the sales results. More sales activity, less procrastination, more confidence, more calls and less ‘admin’.

  • Better confidence

    Knowing what questions to ask, having tools to handle difficult customers and control the sales conversations really increases self-belief and attitude. You may not recognise the team afterwards!

  • High motivation

    The better we are at tasks, the more we enjoy them. The more we enjoy something, the more we want to do it, and the happier we get. Happy sales staff are easier to manage, deliver excellent results and stay loyal.

Do you want your team to feel more confident, positive and capable, with the unshakeable belief they will succeed?

What does our Sales Training look like?

  • A full day of sales training, 9 to 5. 1,2,3 and 5 day courses available.

  • High energy, engaging and effective training sessions.

  • Pre & post-training online assessments.

  • Training delivered to your team’s specific bespoke requirements.

  • Programmes based on The Psychology Of Sales and The Anti-Sales Manifesto.

  • Course workbooks available.

  • Large range of standard courses to choose from. Standard courses are still personalised and bespoke for all client requirements.

  • The Anti-Sales Manifesto books available for delegates.


Course Library

The Psychology of Selling

The Psychology Of Selling
Part 1: The Universal Principles of Sales
2 day sales training course.

  • Understand the fundamental psychology of selling and what happens when we buy.

  • Identify the motivators that makes customers buy anything.

  • Learn the vital skills that any salesperson needs to be successful.

  • Learn how to help customers trust you and why your attitude is important to this.

  • Understand why becoming assertive will improve the way you handle your customers.

  • Learn the essential communication skills that all good salespeople use daily.

  • Improve all your customer relationships so they run smoothly and effectively.

  • Learn how to close more sales and deal with difficult or disinterested customers.

  • Become a better salesperson with our Assertive Selling Model. 

Part 2: The Anti-Sales Manifesto
1 day optional add-on training course

  • Review how The Psychology Of Selling has worked for you so far.

  • Look at The Customer Trust Generator in more depth and learn how to use it in any situation.

  • Develop and hone your assertive selling skills so they become even better.

  • Learn some advanced objection handling skills

  • Discover how to physically use your body to enhance client engagement - even on the telephone or on a Zoom call

  • Improve your voice and learn how to develop your vocal ability

  • How to manage your activity and run your ‘desk’ for maximum sales results

  • Learn how to keep motivated and banish negativity

  • The Ultimate KPI schedule

  • The Grammar Of Sales in more depth

Part 3: Account Managing & High Value Clients
1 day optional add-on training course

  • Understand the differences and the similarities between ‘standard selling’ and ‘account management’.

  • Learn why high value clients have to be handled differently.

  • Learn the 9 steps to successful account managing.

  • Learn the 9 steps to acquiring high value clients.

  • Learn how to help clients trust you and why your attitude is important to this.

  • Maintaining the relationship with a great customer yet staying professional.

  • How to have difficult conversations with your clients without losing them.

  • Improve all your client relationships so they run smoothly and effectively.

  • Learn how to get referrals from your best customers.

  • Saying ‘no’ to your best customer, when you need to!

  • Accountability is a 2-way street!

Part 4: Great meetings and dynamic sales presentations updated for Zoom/ Google Meet
1-day optional add-on training course

  • Learn how preparation is vital to making any meeting or presentation succeed.

  • Improve your written proposals and presentation to win more sales.

  • Learn how your body language will determine the outcome of the meeting.

  • Learn what the physical signals from your audience mean

  • Discover which visual aids work and which don’t.

  • Understand why becoming assertive will improve the way you handle your customers.

  • Learn the essential communication skills that all good salespeople use daily.

  • Improve all your customer relationships so they run smoothly and effectively.

  • Learn how to close more sales and deal with difficult or disinterested customers.

  • Become a better salesperson with our Assertive Selling Model. 

  • Zoom/ Google Meet presentations that are engaging and exciting for the audience.

Can we talk about what we can do for you? Click here to book a call

Other Courses

The Psychology Selling & becoming The Ultimate Sales Manager
2-day sales management course

  • Understand what is expected of a Sales Manager and how vital the role is.

  • Identify the characteristics of an effective sales person and how to grow a team.

  • Learn why KPI’s and the ‘Math Of Sales’ is so important to successful sales management.

  • Understand the requirement for training staff and how to deliver the coaching they need.

  • Learn how to create and implement a sales plan and sales strategy.

  • Dealing with difficult staff situations and the staff review.

  • Become a better sales manager and take control of your team’s goals and results.

  • Techniques for motivating the team and improving performance.

The Psychology Of Selling & becoming The Ultimate Telephone Salesperson
2-day course (or 1-day add-on to The Psychology of Selling

  • Review the Universal Principles Of Selling.

  • Identify what makes communicating by telephone challenging yet also efficient.

  • How to communicate on the phone positively.

  • Learn the Do’s and Don’ts of Telephone Sales.

  • Improve your telephone speaking voice and your listening skills.

  • Review the Communication Matrix as related to Telephone Sales.

  • Learn how to structure telephone sales calls and how to deal with negative responses.

  • Improve your activity levels and avoid the distractions that plague telephone sales.

  • Learn how to control telephone conversations so that the calls go where you want them to go and have the results you want them to.

  • Become better at dealing with Voicemail, Gatekeepers and finding the Decision Maker.

  • Understanding why your KPI’s are vital to understanding the Maths Of Sales.

  • Learn the Assertive Telephone Sales Model

Additional Programmes

The Ultimate Negotiator Programme
2-day course

The Assertiveness for Business

Conflict Resolution for Business

Exceptional Customer Service

Team Leading and Introduction to Sales Management

Public Speaking & Online Presentations

Time Management & Planning

Train The Trainer

Motivating The Team

Employee Engagement

For more information, contact us now