Hi, I’m Adam Caplan

I’m a sales trainer, coach and author, and my goal is to help your company’s team become the best salespeople they can be!

Passionate, lively, energetic and dynamic sessions that engage delegates and leave a lasting impression leading to better sales results, improved motivation and resilience.

Nobody cares what you do, until they know WHY you do it. What is your WHY? I’d like to share my WHY with you here.

Growing up, I dealt with a highly stressed, over-worked, Category A Driver personality father, who struggled to find time for his children. I was rather shy, a little overweight and lacked confidence, although I did well at school.

I remember, when I was 5, on holiday, wanting to play with Dad. I imagine that he was trying to relax, so he told me to ‘Go and play with those children over there, they look like they want to be friends’. When I approached them and said ‘Hi, I’m Adam, can I play with you?’, they said ‘Go away, you’re fat!’ I went off by myself, very upset.

This event, buried inside me, affected me for many years. What I felt was that I wasn’t good enough, valued or important enough to worthy of love or even acceptance by others. These feelings of worthlessness were only relieved when I was successfully selling.

What I realise today is that I became a sales trainer, coach and mentor to help my clients hit their sales goals so that they NEVER have to feel undervalued and will always be worthy of love. That they deserve to be accepted, happy and financially secure in their lives.

That is why I do what I do.

Everyone has a WHY. Do you know yours?

The WHY is the purpose, cause of belief that drives every one of us. My Sales Training Programme, The Psychology Of Selling and my Sales Enablement Coaching sessions will help you find your why and you will use it to create a powerful sales message that will differentiate you from the competition and build amazing relationships with your customers.

This works with businesses of all shapes and sizes and in all industries.

As coaches, this is the essence of how we help companies achieve their greatest successes.

Writing Cellular Attitude, and The Anti-Sales Manifesto, gave me an even greater potential for helping others.

The importance of understanding your why and then being able to translate this into a powerful, short and snappy statement cannot be overstated.

We will give you the opportunity to start thinking deeply about what you want to achieve, how you will achieve it and who you want to be, why you do it and your motivations behind everything you do.

It’s why we developed our training programmes. We want to make you an even more powerful and successful salesperson, who has customers that love buying from them.

We would love to help you fulfil your truest potential, achieve financial success, have the best life possible with the least amount of stress and maximum happiness.

Want to discover your why?

We can help.

Click below to book an introductory call with me

My Covid guru look…gone now… new photo coming soon!


My Approach

Passion, humour, energy, courage, directness, desire and a irrepressible positive attitude leads to exciting and fun sessions

STOP SELLING, START ASKING!

Telling isn’t selling…. Ethical selling is my mantra. Help the customer buy what they want, not what you want to sell them.

Help the customer buy

ASK and they will BUY

How do you find out what a customer wants?

Simple, really, JUST ASK THEM THE RIGHT QUESTION!

However, it’s not as easy as it sounds.


Learn the secret power of THE ACKNOWLEDGMENT and transform your sales abilities with a simple two letter word… OK?