5 fast customer communication tips that drive sales

It’s all about connections       

We are all connected

Humans are social creatures. We have always banded together into groups from the beginning of civilisation. In Cellular Attitude, I call these connections, domains. 

In the image below you can see we have 6 domains. They are concentric, so 6th domain contains all 6, 5, numbers 1 to 5 4, 1 to 4 and so on. They are important as they contain every part of us, past, present, and future. Physical and psychological, subjective, and objective. 

The size of the ring depends on how big a part they play in your life. The close an individual or element is to you, the nearer the centre they appear. Every domain is a sphere of responsibility. 

They are: 

1.     Self – Our consciousness, physical attributes, belongings, thoughts, hopes, goals, and aspirations. Our attitude to life is here. 

2.     Intimates – Family, partners, friends, even beloved pets. Close personal bonds reside here. Can include work colleagues if a close relationship exists. 

3.     Groups – Everyone else you associate with, including clubs, societies, sport’s teams, political parties, wider work colleagues. 

4.     Mankind – The rest of humanity. 

5.     Life on earth – all living creatures and the planet itself. 

6.     The infinite – Life, the universe and everything.

Here is what it looks like:

Domain mappinf (from Cellular Attitude, by Adam Caplan

One of the exercises in Cellular Attitude is mapping the domains, however, this article is going to focus on the 2ndand 3rd domains, our intimates, and groups. 

How we interact with these domains indicates to many how much pleasure we are getting in life. If we have vibrant, positive, and fruitful relationships, our lives are more positive. 

Taking the domains into a business environment, they might look like this: 

1.     The business entity itself.

2.     The people working in the business, staff, directors and the like.

3.     Existing customers, contractors, suppliers, affiliates, partners, and shareholders. Your business network contacts may live here. 

4.     Prospective customers with an awareness of the business, competitors live here.

5.     Prospective customers without an awareness of the business

6.     The rest of the world 

If your business messages were personalised for different domains, would they be different? Should they? 

Which domain contains the easiest, most profitable, and fastest opportunities to do more business? 

I believe it must be domain 3. So, what can you do, TODAY, to increase business. 

The first step is communication, talking to your existing customers and your business network to drive repeat business or referrals via word of mouth for new business. 

I’d like to share some ideas that can immediately help you increase business. 

The best communication methods are personalised, so consider these 5 personalised ideas: 

1)    If you haven’t spoken to someone for a little while, make a ‘how are you call’. Simple telephone call, to see how they are, not to sell or promote, just to see how they are. What you will find is that some of those calls will become reminder call, and some will generate immediate sales opportunities. 

2)    An old school method, but one that I have used to great effect, is to send a personal card, hand-written, with a friendly message. It’s another way of keeping in touch. I always get a response from a card I have physically posted. 

3)    Send an email/ text/ WhatsApp with a link to an article that the person you are contacting would find of interest, almost like, ‘I saw this and thought of you’. Again, not a sales message. 

4)    Use the 5-4-3-2-1 LinkedIn marketing message that “al Tepper uses. 5 minutes a day ‘4’ 3 likes on LinkedIn Posts or comments, 2 comments on interesting posts and 1 post yourself. 

5)    Make introductions. Network marketing works by introducing people to each other that can be of assistance. I regularly introduce people within my network to my customers, especially if I believe their service will help them both. Telephone, email, LinkedIn, all great methods to do this. 

Thank you for reading this article! 

I share sales tips and advice to help my LinkedIn network get more customers and close more deals. My sales training is designed to increase revenue, make selling easier and less stressful.

If you’d like to find out more, please get in touch