Improve sales results with training, coaching, mentoring and enablement that is motivational, effective, engaging and exciting.

  • The Anti-Sales Manifesto

    The Anti-Sales Manifesto, including The Psychology Of Selling, is a book outlining my core values: Ethics, Effectiveness, Efficiency, Transparency and Love.

    Selling with LOVE leads to customers that LOVE buying

  • Cellular Attitude

    The Psychology Of Selling training programme uses many of the personal development tools in my book, Cellular Attitude.

    Removing negative emotional charge leads to spending more time in the here and now, which is far better for selling.

  • Sales Training

    Do you want to grow your sales?

    My sales training and sales enablement programme blends sales training, coaching and mentoring into a continuous learning and development experience. A phenomenal ROI for you and your team.


Adam Caplan’s Sales Training will increase your sales and profits

Psychology-based sales training, coaching, mentoring and consultancy

A simple approach

Is it physically difficult to do a bungee jump? It’s just a single step forward. Emotionally? Much harder. It’s exactly the same with selling! My training programme makes selling much easier, from an emotional perspective.

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Asking the right questions

If you ask the right questions, you’ll get the right answers, using the power of acknowledgements takes you further, and if you then add the Assertive Sales Mode, you gain a tremendous advantage.

Let’s talk about sales training

Psychology based sales training and development

Cellular Attitude is where it all began

Cellular Attitude uses techniques to remove negative emotional charges, helping one become happier, and more productive. A Cellular Attitude is a positive attitude that emanates from your very cells, affecting and enhancing, not only your own existence, but also those around you. Superb for Salespeople

The Anti-Sales Manifesto covers everything in my sales training programme, from how to ask the right question to the best methods to close the deal.